Founded on the premise that online sales should be transacted with a lot less friction, BuyBackWorld eliminates the hassles associated with traditional peer-to-peer selling while providing an eco-friendly avenue for gadget lovers and tech enthusiasts alike to intelligently upgrade to the latest technology.

The new website was redesigned with overall customer satisfaction in mind. The 2.0 launch features vivid aesthetics, an improved user interface, expanded category selections and more robust search capabilities.

Highlights of the BuyBackWorld website redesign include:

-          Improved site navigation and search capabilities

-          Expanded product catalog – 10 NEW categories (20 Total), featuring ALL Apple Laptops, Accessories and Displays, with more to come

-          Improved customer backend – easier package tracking ability, account customization etc

-          Completely revamped checkout process – much smoother, more organized and better presented

-          Enhanced backend to improve operational efficiencies and cut down on item processing time, increasing inventory turnover and payment speeds for overall enriched customer experience

The site revamp is the culmination of months of customer feedback, analytics and actual interactions. CEO and co-founder, Andreas Leptourgos, states “using the direct customer feed our consumers supply us with on a daily basis, we were able to totally rip apart and entirely rebuild the site from the ground up, retooling every aspect of our service, resulting in what we believe is the most satisfying electronic trade-in solution to date.” Co-founder and COO, Steven Francess, added “the new BuyBackWorld site is on the cutting edge of technology, which is really quite fitting considering we allow consumers to stay up to date with all the latest technology.” Both co-founders concluded by stating on behalf of the entire BuyBackWorld organization, “we’ve put a lot of time, energy and resources behind this 2.0 development and we’re really excited to let everyone experience it live.”

Based out of New York, BuyBackWorld (www.BuyBackWorld.com) is owned and operated by Dreven Holdings LLC and has been helping consumers go green while getting green since 2009. 

Users must purchase the Buy Back program up front from Best Buy with the following costs:

The Pay Out structure for Best Buy’s Buy Back program is as follows:

In order to be deemed good or fair, a user must also include all of the original accessories that they bought their item with. Here’s how Best Buy breaks down their condition grade:

1.       GOOD or FAIR. The device is fully functional with no technical problems, and only a few scratches due to normal use. If the condition of the device as Good or Fair, you'll receive the full Buy Back amount.

2.       POOR. The device has one or more of these issues: minor functional damage or product failure that can be easily repaired, and more than normal visible wear and tear, including cracks, dents, scratches, dirt, user-added stickers and other signs of use. If the condition is Poor, the Buy Back amount will be reduced by 50%.

3.       SUBSTANTIALLY IMPAIRED. The device has one or more of these issues: It has functional damage or product failure that affects its ability to perform its function or impairs its use and cannot be easily repaired; it has been recalled by its manufacturer, and has not been repaired or replaced previously; it has water damage or damage from other fluids; it shows indications of a serial number modification; it has insect/rodent infestation/damage. All damage described in this case must be repaired either under manufacturer warranty or service plan, or at your cost. The device will not be accepted in Substantially Impaired condition and the cost of the Buy Back Program will not be refunded. If the device is considered to be Substantially Impaired, the device will be rejected.

So how exactly does BuyBackWorld.com stack up against the Best Buy Buy Back Program? Let’s take a sample phone, the iPhone 4 everyone’s been so interested in and compare the costs head to head. Remember, the Buy Back price is based off of the phone’s full retail price and not the subsidized amount so there is a chance you can profit off of your old electronics:

The numbers speak for themselves in this case. Here’s a quick 1-2-3 analysis of where the Best Buy Program went wrong.

1. Upfront Cost - Charging the upfront cost can really penalize a consumer if they crack the screen of their device – that makes their item impaired and their upfront cost a $59.99 sunk cost, whereas with BuyBackWorld there is no upfront cost and payment is issued even for broken iPhones.
2. Item PayOuts based on straight line depreciation, not market demand - BuyBackWorld’s pricing is much higher in general as you can see a payment for the iPhone in the first 6 months would be $250 more with BuyBackWorld.com than Best Buy – that’s a lot of money and certainly no chump change!
3. Payment Method – The final nail in the coffin is how you can get paid for your old electronics. BuyBackWorld.com offers check or paypal payment which is cash in my account, whereas Best Buy only offers a gift card meaning I have to keep spending my money there. I don’t like that – remember cash is king!

From what it seems, Best Buy is disguising another extended warranty program behind a “buy back” veil where it would kick in when a user grows tired of their old electronic rather than breaking it and it will become another “add-on at the register” when you go to pay for your item. Additionally, in order to use Best Buy’s Buy Back program, you must purchase the electronic from them; BuyBackWorld accepts goods purchased from all over with no upfront commitment so it gives the user a lot more freedom over what to do with their old gadgets.

Overall, the Best Buy program is confusing and restrictive; a consumer must have all of the original accessories included with their items in order to get full value. BuyBackWorld rewards their consumers for any accessories they send in above and beyond their actual item and adds more value to their checkout. Feel free to play around on the BuyBackWorld.com site and see how much your old electronic is worth – we won’t charge you anything to try it out!